Server-Side Tracking Vs Pixel Tracking - Which is Better?
Typical client-side monitoring depending on pixels isn't immune to issues like ad blockers and browser privacy settings. That's why businesses are turning to server-side services, such as GTM server-side tagging.
This method improves data accuracy, gets rid of missed out on conversions, and functions around problems with pixel monitoring. Below's why it deserves the financial investment.
Cost-Effectiveness
The trick to success with server-side tracking is having a strong tag management system (TMS) in place, especially one that supports this type of tagging. It's also essential to comprehend exactly how a server-side service can assist with data consistency and precise conversion attribution.
Pixel-based tracking is susceptible to modifications in web browser privacy settings and ad blockers, making it less reputable. By changing to server-side tagging, marketing professionals can boost the precision of their information and enhance advertising campaigns.
Precise data can reveal opportunities for improvement, such as the need to offer a better product or customer service. This data can after that be made use of to examine and maximize web site experiences. For instance, Netflix leveraged server-side monitoring to fine-tune its suggestion engine, resulting in a 75% increase in viewer purchases. The very same sort of information can be utilized to run A/B tests across multiple systems and networks, driving efficiency. Server-side tracking can work alongside your Meta Pixel and Conversion API to give thorough advertisement system protection.
Data Precision
Given that information is transferred directly to MarTech platforms, server-side monitoring supplies higher accuracy and improved personal privacy. This technique likewise allows you to track conversions outside of your internet site, such as call or in-store purchases, giving you a more full photo of your client's journey.
Pixel monitoring might go through data violations and cyber assaults, as it transfers copious quantities of individual info across numerous data sources. Additionally, while pixel tracking approaches declare to remove personal details by using hashes, these methods are at risk to turn around engineering and can still attach various data resources.
Server-side best brand ambassador programs monitoring is perfect for large-scale organizations that count on performance advertising and marketing and in-depth analytics. It helps reduce information loss and uses much more control, but calls for a considerable amount of technological work and sources to set up. The long term advantages, however, are well worth the ahead of time financial investment. Start with a pilot project to evaluate for errors and guarantee your setup is durable.
Scalability
Utilizing a server-side method changes responsibility for accumulating and transferring event information from your web server to the analytics or advertising and marketing platform. This removes web browser restrictions and advertisement blockers from interfering with real-time monitoring, enabling you to record precise, reliable information.
If you choose to apply a server-side service, it's important to choose a tag management system (TMS) that sustains this approach. Make sure the TMS is well-integrated with your existing tools and systems to streamline information collection without delay.
As an example, Meta's cookieless tracking device is a perfect remedy for e-commerce marketing experts wanting to get over problems brought on by pixel tracking. With real-time information processing and backwards compatibility with Google Analytics, it delivers precise conversion monitoring for a seamless change to cookieless tracking. This allows you to leverage in-depth customer habits understandings, like Netflix's ability to suggest movies to 75% of their individuals, to boost your business method and performance. Eventually, this causes more educated decision-making and boosted ROI.
Safety and security
Server-side monitoring uses your own web servers or cloud servers to send out event information, bypassing concerns like ad blockers and internet browser limitations. This guarantees regular data catch throughout channels and much better efficiency.
Pixel monitoring, once the market criterion, has been progressively influenced by privacy policies and advertisement blockers. As a result, it has come to be harder to maintain precise information on website visitors and conversions, making remarketing efforts undependable.
In feedback, Meta has developed the Meta Conversion API to assist future-proof your advertising and marketing stack and enhance acknowledgment in a privacy-first globe. Unlike pixel tracking, Meta Conversion API uses your very own web server to move event data to your system of selection. As an extra scalable service, it's optimal for organizations that need more dependability and control. You can develop it on your own or use a turnkey service from a supplier to establish it up, relying on your technical resources and budget plan. The longer term advantages of a scalable arrangement consist of improved data accuracy and even more trustworthy project performance.